Motion

Motion.

The new brand statement of physical therapy.

The package is slick, comprehensive (tone?) and stylish.

I like it, but...

Is motion a technique?

Not a decision?

I prefer to think that my special skill is physical therapist decision-making.

Massage therapists and athletic trainers can provide motion techniques.

Still, we need to own a piece of the consumers' mind in this competitive market.

Motion is where the consumer already positions physical therapists.

So, let's run with it.

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Motion

Reviewed by Merlyn Rosell
Published : 2009-02-16T19:54:00-08:00
Rating : 4.5